Signs are designed to capture attention and therefore it comes as no surprise that illuminated signs and signage tend to be more effective than non illuminated signs. We all respond to bright lights and colour after all. Illuminated signs make it easier for business premises to be seen from vehicles on the road, or at long distances at night. The most popular style of illuminated sign is the light box where translucent material is illuminated from the inside giving a glowing effect on lettering and branding. This is a cost effective means and is popular within inner city areas competing for business in food and shopping custom.