So what do we mean by ‘corporate identity’ and what is corporate identity design? Importantly, what role do they both play overall in branding? Corporate identity could be described as the face of your brand. It consists of all visual branding elements, reaching beyond corporate logos to including typeface, tagline, imagery, color palette, and tone of voice. It is seen across a number of mediums that give consumers a sense of the brand’s personality; stationery, packaging, uniforms, merchandise, brochures or online campaigns. Corporate identity design is the process of creating all these various company visuals.

Corporate Identity Design

• Logo design/refresh
• Branding/Brand guidelines
• Bizcard
• Brochure, Leaflet
• Company stationery
• Annual Report
• Catalogue, Salekit
• Artwork, Printing
• Promo design
• Packaging, Label
• Clothing

Environmental Graphic Design embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place.

Environmental Design

• Wayfinding systems
• Placemaking and Identity
• Exhibition design
• Public Installations
• Branded and themed environments

An interactive graphic designer must understand and consider quite a few things to be able to create the ultimate blend of purposeful visuals and functionality. Of course understanding color, typography and layout for the web are important, but also understanding the technology a website is built on, browser(s) being used, development (coding), accessibility, usability, intuitive user experience, target market,  and mobile browsing experience are key. Things change fast in this industry so it’s important for an interactive designer to keep up with the latest technology and trends. On top of all of this, a designer must also make the design *look* appropriate for the intended user(s) and conform to brand styles.

Interactive Design

• Web site
• Interface
• Blog
• Multimedia
• Presentation

Not everyone is perfectly flawless. In fact, no one is flawless at all. Even the models in magazines and on billboards, although gorgeous, have their flaws as well. In recent years, partly due to media, so-called ordinary people have come to understand that the seemingly perfect appearance of the majority of models is partly due to the work of talented photo retouchers.

Photo retouching, sometimes called retouching or airbrushing, refers to the process of manipulating photographs in order to slightly change the looks of a subject. This includes basic “fixes”, like erasing pimples or making a ruddy complexion appear even. Some talented photo retouchers can also perform more complex “fixes”, such as making a subject appear slimmer or even morphing two or more subjects seamlessly.

Photo Retoucher

Editing photographic images, or photographic retouching, helps the photographer present his or her project in the best light possible. Rather than being distracted by imperfections or flaws in the work, the viewer can focus on the message most desired by the artist. Whatever the subject matter might be, exceptional presentational quality is achieved via the work of photo retouching.

What Does a Photo Retoucher Do?

In some cases, photo retouchers may work as photographers as well. Photo retouching as a career generally involves using advanced computer imaging software to change the appearance of a photo or other digital image.

There are a number of different changes that a photo retoucher can make to these images with this type of software. Sharpening images or causing them to become blurry are two of the most common ways to retouch a photo.

Hiding blemishes, like pimples and scars, is another common way to alter a photo. In some cases, a photo retoucher might also need to retouch all or most of a subject’s skin in order to give it a smoother or more youthful appearance.

Some photo retouchers may also be called upon to make a photograph subject appear slimmer. This may be required on certain parts of the face or body, such as the chin or legs, or it may be required on a subject’s entire body.

At times, it can be difficult to get a photograph of a subject in a particular background. In these cases, a photo retoucher can often remove a subject from an image and, using layers, superimpose them on a different background.

After all necessary changes have been made to an image, a photo retoucher might also be responsible for printing it. This generally requires the use of a high-quality printer, along with photo paper. When printing the photos, refinishers need to ensure that the properties of the image remain optimal for printing.

Symbols (pictograms) are the universal vocabulary that can transcend words, languages, locations, and cultures. Symbol design is a critical component of graphic design because symbols can often communicate information more concisely than words.

In wayfinding,symbol design is especially important because while words are the primary conveyors of key information, symbols are often needed to augment and sometimes even replace words. Especially in transportation facilities,hospitals,and other complex public spaces,symbols identify key destinations or services quickly, regardless of the language understood by the user. Symbol design is also integral to placemaking and identity.

Icon design is the process of designing a graphic symbol that represents some real, fantasy or abstract motive, entity or action. In the context of software applications, an icon often represents a program, a function, data or a collection of data on a computer system.